TierBook vs. HubSpot for Sponsorship Management

Feature by feature

TierBook vs. HubSpot for sponsor operations

HubSpot covers contacts, deals, and marketing. It stops at the point where most sponsorship work actually happens: packages, booths, fulfillment, and the sponsor-facing side of the relationship.

What your team needs	TierBook	HubSpot
Sponsor CRM & deal pipeline	✓	Partial
Sponsorship packages tied to products & tiers	✓	✕
Orders & invoices in one flow (WooCommerce)	✓	Partial
No CRM cut of sponsor invoice payments	✓	✕
Predictable pricing, no contact-limit upgrades	✓	✕
Interactive booth maps & self-service selection	✓	✕
Fulfillment & deliverable tracking	✓	✕
Passwordless sponsor portal	✓	✕
Sponsor revenue & fulfillment reporting	✓	Sales-focused
Runs on your WordPress site. You own the data.	✓	✕
REST API & webhooks	✓	✓

Where HubSpot fits

If you need full marketing automation, email campaigns, and a general sales pipeline across every part of your organization, HubSpot remains a strong tool. Some event teams keep HubSpot for broader marketing while running sponsorship operations — packages, booths, fulfillment, and the sponsor portal — in TierBook.

Why sponsorship teams choose TierBook instead

✓Packages tied to WooCommerce products, not generic deal stages
✓Booth maps and reservations sponsors can self-select from
✓Fulfillment tracking for what happens after the sponsor pays
✓A passwordless sponsor portal, not a shared inbox
✓Flat subscription pricing, no contact-limit upgrades or invoice-processing cuts

tierbook · sponsor CRM

FAQ

Common questions

Is HubSpot good for event sponsorship management?

HubSpot is a general marketing and sales CRM. It can track sponsor contacts and deals, but it has no native concept of sponsorship packages, booth assignments, or fulfillment tracking — teams typically bolt this on with custom properties and pipelines rather than getting it out of the box.

Does HubSpot charge fees on sponsor payments?

Teams switching from HubSpot to TierBook have reported invoice-processing charges stacked on top of standard payment-processor fees, plus automatic plan upgrades once sponsor contact counts pass free-tier limits, often around 100 contacts. TierBook charges a flat subscription for the software and never takes a cut of sponsor invoice payments.

Can I migrate from HubSpot to TierBook?

Yes. TierBook runs as a plugin on your own WordPress and WooCommerce site, with full data export and a REST API, so sponsor and package data can move in without getting locked into either platform.

See it on your sponsorships

Give your sponsors a system built for them.

See how TierBook turns sponsor packages into trackable deliverables, sponsor portals, booth assignments, and fulfillment reports.

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