Searching for “HubSpot for events”? HubSpot is a horizontal marketing and sales CRM, built for pipelines and email campaigns, not sponsorship packages, booth assignments, or fulfillment tracking. Here's how TierBook, a CRM built only for event sponsorships, actually compares.
WordPress 5.8+ and WooCommerce required.
HubSpot covers contacts, deals, and marketing. It stops at the point where most sponsorship work actually happens: packages, booths, fulfillment, and the sponsor-facing side of the relationship.
| What your team needs | TierBook | HubSpot |
|---|---|---|
| Sponsor CRM & deal pipeline | ✓ | Partial |
| Sponsorship packages tied to products & tiers | ✓ | ✕ |
| Orders & invoices in one flow (WooCommerce) | ✓ | Partial |
| No CRM cut of sponsor invoice payments | ✓ | ✕ |
| Predictable pricing, no contact-limit upgrades | ✓ | ✕ |
| Interactive booth maps & self-service selection | ✓ | ✕ |
| Fulfillment & deliverable tracking | ✓ | ✕ |
| Passwordless sponsor portal | ✓ | ✕ |
| Sponsor revenue & fulfillment reporting | ✓ | Sales-focused |
| Runs on your WordPress site. You own the data. | ✓ | ✕ |
| REST API & webhooks | ✓ | ✓ |
Payment processors charge everyone. The difference is whether your CRM also takes a cut of the invoice. Figures below use published U.S. rates for a domestic online card payment.
Example: a title sponsor pays a $45,000 invoice by credit card. Same card network. Same Stripe-class processing math. Different software cut.
WooCommerce checkout on your WordPress site. TierBook never touches the payment.
You keep $43,694.70 of the invoice.
Same Stripe processing, plus HubSpot’s published 0.75% platform fee on the transaction.
You keep $43,357.20, $337.50 less than with TierBook on this one invoice.
HubSpot’s own payments product uses card processing plus a published 0.5% platform fee (U.S. cards listed at 2.9% + 0.5%). On the same $45,000 invoice that platform cut is $225, still on top of processing, still charged when the sponsor pays.
Sources: Stripe pricing (U.S. online cards: 2.9% + $0.30) · HubSpot payments (0.5% HubSpot payments platform fee; 0.75% when using Stripe payment processing through HubSpot). Rates can vary by country, method, and promotions; always confirm on their sites.
Purpose-built for the sponsor lifecycle, not a marketing CRM stretched to fit packages, booths, and fulfillment.
HubSpot is a general marketing and sales CRM. It can track sponsor contacts and deals, but it has no native concept of sponsorship packages, booth assignments, or fulfillment tracking. Teams typically bolt this on with custom properties and pipelines rather than getting it out of the box.
Yes, when sponsors pay through HubSpot. Stripe’s standard U.S. online card rate is 2.9% + $0.30. HubSpot then adds a published platform fee: 0.75% if you use Stripe payment processing through HubSpot, or 0.5% with HubSpot payments (plus card processing). That CRM cut is separate from the processor fee. TierBook is a flat software subscription and takes $0 of sponsor invoice payments. You only pay your own processor (typically Stripe via WooCommerce).
Card-paid example: TierBook + Stripe = $1,305.30 (2.9% + $0.30). HubSpot with Stripe through HubSpot = $1,642.80 (same Stripe fee + HubSpot’s 0.75% / $337.50). On that one invoice you keep $337.50 more with TierBook. HubSpot payments instead adds a 0.5% platform fee ($225 on $45,000) on top of processing. See the fee breakdown above.
Yes. TierBook runs as a plugin on your own WordPress and WooCommerce site, with full data export and a REST API, so sponsor and package data can move in without getting locked into either platform.
See how TierBook turns sponsor packages into trackable deliverables, sponsor portals, booth assignments, and fulfillment reports.