Sponsor CRM for event teams

Ditch the spreadsheets. Automate your sponsor operations.

TierBook helps event teams sell sponsorship packages, collect sponsor assets, manage booth assignments, track fulfillment, and report value, all from one sponsor CRM.

Book demo View sample workflow

WordPress 5.8+ and WooCommerce required.

Sponsor packages + tiers Booth assignment workflows Fulfillment tracking Sponsor asset collection Fulfillment reporting
The complete sponsor workflow

From package sale to fulfilled activation

Every purchased sponsor benefit becomes a trackable deliverable, so your team always knows what is due, what is complete, and what still needs attention.

Step 01

Sell sponsor packages

Create tiers, add-ons, product theaters, booths, ads, inserts, and custom opportunities.

Step 02

Generate deliverables

Automatically turn purchased benefits into trackable fulfillment tasks.

Step 03

Collect sponsor assets

Give sponsors a clean portal for uploads, artwork, forms, contacts, and approvals.

Step 04

Assign booths & placements

Manage booth selection, inventory, priorities, and sponsor-specific reservations.

Step 05

Track completion & report value

See what is pending, what is complete, and what each sponsor received.

Built for WordPress-powered event teamsKeep your public event site, ecommerce, sponsor packages, and fulfillment workflows connected. See requirements →

Commerce stays connectedWooCommerce orders, invoices, and AR tied to each sponsor package, with no disconnected payment workflow.

Repeatable every yearA sponsor operations system your team can run across one event or an entire portfolio.

Who it's for

Built for teams managing event sponsorships

TierBook is not a generic CRM. It is purpose-built for the sponsor lifecycle: packages, deliverables, booths, portals, and reporting.

Medical conferences

Track exhibitors, product theaters, faculty sponsorships, ads, inserts, branded activations, and sponsor deliverables.

Associations & annual meetings

Centralize sponsor packages, fulfillment tasks, contacts, invoices, assets, and deadlines across one or multiple events.

Event operators

Replace disconnected spreadsheets with a repeatable sponsor operations system your team can run every year.

Designed around real sponsor-driven conference workflows Exhibitors, product theaters, ads, inserts & custom deliverables Booth assignments & sponsor fulfillment reporting WordPress + WooCommerce native
The operational gap

Sponsorship should not fall apart after the invoice is paid

Most sponsor workflows break after the sale. Assets are missing, contacts change, deadlines slip, booth choices live in spreadsheets, and no one knows what has actually been fulfilled. TierBook turns every sponsor package into a clear operational workflow your team can track from sale to completion.

Replace 15+ sponsor spreadsheets Track hundreds of deliverables across events Give every sponsor a fulfillment portal Reduce manual follow-up before deadlines Keep booths, benefits, assets & reporting connected
Why teams switch

Why event teams outgrow spreadsheets and generic CRMs

TierBook is not another horizontal CRM. It solves the operational gap after the sponsorship sale with fulfillment, assets, booths, and reporting in one sponsor-native system.

Spreadsheets Generic CRM TierBook
Manual sponsor tracking Tracks contacts and deals Tracks sponsor fulfillment
Assets scattered across email Not event-native Sponsor portals included
Booth assignments live separately No package deliverable logic Booth and package workflows connected
Hard to know what is complete Sales-focused reporting Activation and fulfillment reporting
Rebuilt every year Requires heavy customization Designed for repeatable event sponsorships
No software fees Contact limits, paid tiers & invoice processing fees Flat subscription. Processor fees only.
Files live on your drive Data locked in a SaaS CRM Your WordPress data. Export anytime.

Designed around real event sponsorship workflows: exhibitors, product theaters, ads, inserts, branded activations, custom deliverables, booth assignments, and sponsor reporting.

Read customer story Full comparison table

Simple pricing. The entire platform.

One TierBook subscription gives your team the complete sponsor operations platform. Manage sponsors across your event portfolio without per-event pricing, sponsor limits, or TierBook transaction fees.

One product. No feature gates.

Unlimited events. Unlimited sponsors. TierBook doesn’t charge per sponsor, per event, or take a percentage of your sponsorship revenue.

TierBook
The complete sponsor operations platform.
Manage sponsors, opportunities, payments, booths, assets, fulfillment, communications, and reporting across your event portfolio.
$999/ year
Billed annually · one WordPress installation · cancel anytime
Book a Demo
  • ✓Complete TierBook platform
  • ✓Unlimited events
  • ✓Unlimited sponsors
  • ✓Sponsor CRM
  • ✓Packages, deals & payment tracking
  • ✓WooCommerce integration
  • ✓Booth management & selection
  • ✓Sponsor portal
  • ✓Assets, fulfillment & communications
  • ✓Reporting, product updates & standard support

Pricing FAQ

Can I manage multiple events?
Yes. TierBook is built to manage multiple events from one TierBook installation.
Is TierBook priced per event?
No. Your standard TierBook subscription can manage your event portfolio from one licensed installation.
Is TierBook priced per sponsor?
No. There are no per-sponsor platform fees.
Does TierBook charge transaction fees?
TierBook does not take a percentage of sponsorship revenue. Normal fees from payment processors such as Stripe or PayPal may still apply when sponsors pay through WooCommerce.
What if we operate multiple WordPress websites?
Contact us about multi-site licensing. Multiple events on one WordPress site do not require multiple licenses.
Do I need Professional Services?
No. TierBook is designed as a complete self-service platform. Professional Services are available if you want help with implementation, migrations, integrations, training, or customization.

One product. No feature gates. Secure annual checkout by Stripe. Manage billing, licenses, and downloads in your customer portal.

Already a customer? Sign in Questions? Talk to us View feature map
Product tour

See TierBook in action

Real screens from a working event, in order: the dashboard, sponsor CRM, deals and invoices, fulfillment, booth assignment, the sponsor portal, and reporting.

app.tierbook.com/dashboard

★ Fulfillment engine

Every sponsor benefit becomes a trackable deliverable

Run a fulfillment command center with review queues, import package catalogs from JSON, auto-generate checklists from booked packages, and send due-date reminders before anything slips.

  • ✓Fulfillment review queue: walk items with uploads, request changes, mark fulfilled
  • ✓Template & catalog import: JSON import for templates, SKUs, and packages
  • ✓Review, approve or request changes with sponsor notifications
  • ✓Due-date reminders for due-soon and overdue items
  • ✓Admin & sponsor views: one workspace, one clean checklist
fulfillment · Summit 2026
Approved
Booth graphic (10×10)
NovaBio · Gold tier · approved 2 days ago
In review
Program ad (full page)
Acme Health · due in 3 days
Changes
Sponsor logo (vector)
Atlas Events · low resolution. Resubmit.
Submitted
Product theater slides
Summit Diagnostics · queued for review
Booth maps + reservations

Stop assigning booths by email

Upload your floor plan, draw booths, define tier-based access windows, and let sponsors choose from a live portal. Then book limited opportunities (product theaters, sessions, meeting rooms) fairly with invitation rounds and tokenized access.

  • ✓Visual booth editor with held / assigned / blocked statuses
  • ✓Tier-based selection windows and a day-before preview mode
  • ✓Sponsor self-selection from a live, tokenized portal map
  • ✓Reservations for limited inventory with invitation rounds
  • ✓Timezone-safe windows, flexible slot fields & campaign imagery
booth selection · exhibit hall A
Available Held Assigned Blocked
Passwordless sponsor portal

Give every sponsor one clean place to finish their part

Give every sponsor one clean place to submit assets, review requirements, complete forms, and stay on track before the event, with no passwords and no messy upload threads.

  • ✓Magic-link access, secure and token-based with zero accounts
  • ✓Per-event dashboard with progress for each activation
  • ✓Upload assets, choose booths, reserve opportunities in one place
  • ✓View invoices and see exactly what still needs attention
portal · Acme Health
Secure access link. No password required.
Summit 2026Gold
Fulfillment · 6 of 8 complete
Annual CongressSilver
Fulfillment · 3 of 5 complete
WooCommerce revenue + AR

Revenue stays tied to the source of truth

TierBook connects sponsor activity to WooCommerce orders so finance and sales see the same payment, invoice, and AR status, with no disconnected commerce workflow to reconcile.

  • ✓Booked tiers become WooCommerce orders automatically
  • ✓Invoices, quotes & public invoice views linked to each deal
  • ✓Payment & AR status shared across sales and finance
  • ✓Collections reminders and revenue reporting built in
order · WooCommerce
Order #1042
Acme Health · Gold Tier · Summit 2026
Paid
Gold sponsorship package$18,000
Additional booth (10×10)$4,500
Product theater session$2,000
Order total$24,500
AR reminder scheduled for NovaBio. Balance due in 7 days.
Core use cases

Every module built for sponsor operations

Browse the full capability set, module by module, from package sales and fulfillment to booths, portals, and reporting. ★ marks standout differentiators.

Visibility & automation

Reporting leadership trusts, automation developers love

Know what's sold, paid, assigned, overdue, and at risk

Track revenue, collections, booth inventory, engagement, fulfillment progress, and sponsor rollups across events, leadership-ready without spreadsheet surgery.

  • ✓Revenue by event & product variation
  • ✓Sponsor rollups with tier filters
  • ✓Booth, engagement & fulfillment reports
  • ✓Collections / AR across the portfolio
  • ✓CSV exports for every report

Automation-ready from day one

Scoped API clients, token auth, OpenAPI documentation, and predictable JSON envelopes make TierBook ready for BI dashboards, Zapier, Make, AI agents, and custom integrations.

GET /wp-json/tierbook/v1/sponsors
# Marketing shows the future branded namespace.
# Backend route migration is tracked separately.
curl https://events.example.com/wp-json/tierbook/v1/sponsors \
  -H "Authorization: Bearer tb_live_••••"

{ "ok": true,
  "data": [ { "id": 42, "name": "Acme Health" } ],
  "meta": { "event": "summit-2026" },
  "error": null }
WordPress-native

Built for WordPress-powered event teams

Keep your public event site, ecommerce, sponsor packages, and fulfillment workflows connected without forcing your team into a generic CRM. TierBook gives event teams the structure they need to manage sponsorship operations while staying close to the systems they already use.

WordPress 5.8+Runs as a plugin inside your existing event site
PHP 7.4+Tested against newer PHP versions
WooCommercePowers order, checkout & invoice flows
ElementorOptional. Only for the sponsor showcase widget.
IMAP or EmailEngineOptional. For the unified inbox.
PermalinksFlush once after install for sponsor portal URLs
★ All free & open source

No extra licenses to buy

WordPress, WooCommerce, and Elementor are all free, and IMAP ships with virtually every mailbox. Your TierBook subscription is the only thing you pay for.

  • ✓Free, open-source core stack
  • ✓HPOS-aware modern WooCommerce support
  • ✓Full ZIP backup & migrate. Own your data.
  • ✓Safe incremental upgrades between releases
Product maturity

Built today. Getting sharper every release.

Your subscription includes every release as it ships. Here's what's live and what's next.

Live nowShipping
  • Fulfillment command center & review queue
  • Package templates & catalog import
  • Communication hub: Inquiries, Campaigns, Inbox
  • Inquiry forms, embeds & lead conversion
  • Sponsor CRM, booths, portal & WooCommerce
  • Reports & API / OpenAPI
In active polishNow
  • Dashboard UI refinements
  • Guided setup wizard
  • Template gallery
  • Better onboarding & imports
NextPlanned
  • AI reminder suggestions
  • Sponsor health scoring
  • Drag-and-drop package builder
  • Multi-site / hosted option
LaterExploring
  • Native Stripe billing portal
  • Deeper Zapier / Make templates
  • Cross-event sponsor intelligence
Built for sponsorship teams

A CRM just for events beats everything else on the table

Spreadsheets break. Generic event platforms optimize registration. Horizontal CRMs optimize pipelines and often take a cut at checkout. TierBook is sponsorship operations end to end.

What your team needs TierBook Spreadsheets Event software
e.g. EventsAir		 Generic CRM
e.g. HubSpot
Sponsor CRM & deal pipeline ✓ ✕ Partial Partial
Sponsorship packages tied to products & tiers ✓ ✕ ✕ ✕
WooCommerce orders & invoices in one flow ✓ ✕ Partial Partial
No CRM cut of credit card payments ✓ ✓ Varies ✕
No hidden invoice processing fee on sponsor payments ✓ ✓ Varies ✕
Predictable pricing, no contact-limit surprises ✓ ✓ Varies ✕
Interactive booth maps & self-service selection ✓ ✕ Partial ✕
Fulfillment & deliverable tracking ✓ ✕ ✕ ✕
Passwordless sponsor portal ✓ ✕ Partial ✕
Reservations & scarce inventory workflows ✓ ✕ Partial ✕
Sponsor revenue & fulfillment reporting ✓ Manual Registration-focused Sales-focused
Runs on your WordPress site. You own the data. ✓ ✓ ✕ ✕
Full data export, no lock-in upsells ✓ Manual Limited ✕
REST API & webhooks for your stack ✓ ✕ Limited ✓
No per-sponsor or per-event platform fees ✓ ✓ ✕ ✕

No stacked fees on sponsor invoice payments

TierBook routes invoices and orders through WooCommerce and your merchant account (Stripe, PayPal, or whatever you already use). We charge a flat subscription for the software. Your sponsors pay you; your processor charges you. That's it.

Unlike HubSpot and many horizontal CRMs, TierBook never takes a processing fee on top of your gateway. Teams switching from HubSpot have reported thousands in hidden invoice processing charges stacked on payment processor fees, plus automatic upgrades when sponsor contact counts exceed free-tier limits (often around 100 contacts). No surprise upsells. Export your data anytime.

Book demo
See it on your workflow

Stop managing sponsorships in spreadsheets.

See how TierBook turns sponsor packages into trackable deliverables, sponsor portals, booth assignments, and fulfillment reports.

Book demo View sample workflow
Compare TierBook to other tools
TierBook vs. HubSpot TierBook vs. Cvent TierBook vs. EventsAir TierBook vs. Airtable TierBook vs. Spreadsheets