← Sponsorship management with TierBook

Turn onsite conversations into sponsor follow-up.

Close the loop between sponsorship investment and onsite engagement. Let authorized sponsor staff scan attendee QR badges and capture leads tied to the right sponsor, brand, and event.

Conceptual workflow · Exhibitor Lead Capture & Sponsor Reporting
  1. Authorized sponsor staffAssign onsite staff to the sponsor and the brands they represent.
  2. Attendee QR scanCapture engagement at the booth or associate it with a sponsored session.
  3. Sponsor-specific follow-upKeep the event, brand, qualifying notes, and lead rating together.

Every lead in its sponsorship context

Keep the details that make a conversation useful after the event: who captured it, which brand it belongs to, and what the attendee was interested in.

Authorized onsite staff
Assign the sponsor staff allowed to capture leads onsite, with access governed by permissions.
Multiple brands per sponsor
Support sponsors representing multiple brands and attribute captured leads to the correct brand.
Attendee QR scanning
Scan attendee QR badges and connect captured leads to the correct sponsor, brand, and event.
Sponsored session engagement
Associate engagement with sponsored sessions and product presentations, extending the view beyond booth activity.
Notes & lead ratings
Capture qualifying notes and lead ratings so sponsor teams have context for follow-up.
Sponsor-specific reporting
Provide sponsor-specific lead reporting and follow-up data, subject to staff permissions and attendee consent.

Sponsor access to attendee details and follow-up data is subject to permissions and attendee consent. Lead and attendance records describe engagement; they do not automatically measure sponsor revenue or ROI.

Give sponsors more to take home than a booth receipt.

See how lead capture connects your sponsor CRM, onsite engagement, and sponsor reporting in one event workflow.